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Author Question: Discuss three common uses of the information supplied by standardized marketing information ... (Read 73 times)

asmith134

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on: Jun 28, 2018
Discuss three common uses of the information supplied by standardized marketing information services.

Question 2

Two factors play a major role in determining whether or not sources evoke favorable affective reactions under peripheral-route processing, they are
 a. physical attractiveness and likability.
  b. credibility and expertise.
  c. intelligence and credibility.
  d. intelligence and expertise.
  e. credibility and length of advertisement.


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vboyd24

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Reply #1 on: Jun 28, 2018
Answer to Question 1

The information supplied by standardized marketing information services is commonly
used to (1) profile customers, (2) measure product sales and market share, and (3)
measure advertising exposure and effectiveness.

Answer to Question 2

A


asmith134

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

amcvicar

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Reply 3 on: Yesterday
Excellent

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