Author Question: The size of the buying center varies from one buying situation to another, but on the average, ... (Read 119 times)

cdr_15 · **on:** Jun 28, 2018

The size of the buying center varies from one buying situation to another, but on the average, buying centers will include:
a. one person per purchase.
b. two persons per purchase.
c. three persons per purchase.
d. more than four persons per purchase
e. none of the above.

Question 2

There is likely to be relevant external secondary data on almost any problem a marketer might confront.
a. True
b. False
Indicate whether the statement is true or false