Author Question: As it stands today, achieving a complete, single-source data system would: a. Require augmenting ... (Read 120 times)

erika · **on:** Jun 28, 2018

As it stands today, achieving a complete, single-source data system would:
a. Require augmenting secondary data on things like media exposure and purchase behavior.
b. Combine the above with primary data on consumer knowledge, attitudes, motivations, information search,post-purchase reaction, etc.
c. Be cost prohibitive to collect, even if relevant data could be identified.
d. All of the above are correct
e. A and B

Question 2

Burger King used songs from the 60s and 70s in their ads to evoke a positive response in baby boomer consumers. The music could act as a(n) ____ in classical conditioning to create a good feeling toward Burger King.
a. conditioned stimulus
b. unconditioned stimulus
c. conditioned response
d. unconditioned response
e. positive reinforcement