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Author Question: As it stands today, achieving a complete, single-source data system would: a. Require augmenting ... (Read 132 times)

erika

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As it stands today, achieving a complete, single-source data system would:
 a. Require augmenting secondary data on things like media exposure and purchase behavior.
  b. Combine the above with primary data on consumer knowledge, attitudes, motivations, information search,post-purchase reaction, etc.
 c. Be cost prohibitive to collect, even if relevant data could be identified.
  d. All of the above are correct
  e. A and B

Question 2

Burger King used songs from the 60s and 70s in their ads to evoke a positive response in baby boomer consumers. The music could act as a(n) ____ in classical conditioning to create a good feeling toward Burger King.
 a. conditioned stimulus
  b. unconditioned stimulus
  c. conditioned response
  d. unconditioned response
  e. positive reinforcement



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LVPMS

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Answer to Question 1

d

Answer to Question 2

D




erika

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


olderstudent

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Reply 3 on: Yesterday
Excellent

 

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