Author Question: The main disadvantage of data furnished by standardized marketing information services over ... (Read 71 times)

clippers! · **on:** Jun 28, 2018

The main disadvantage of data furnished by standardized marketing information services over user-collected primary
data is standardized data
a. may not always fit the specific needs of the user.
b. is generally more costly than primary data.
c. is generally less accurate than primary data.
d. is hard to locate.
e. is only available in hard copy formats.

Question 2

Marketers are more successful at changing ____ than ____ beliefs.
a. low-effort / high-effort
b. high-effort / low-effort
c. peripheral / central
d. central / peripheral
e. affective / cognitive