Author Question: Market-driven firms spot market changes and react well in advance of their competitors. This ... (Read 130 times)

lindiwe · **on:** Jun 28, 2018

Market-driven firms spot market changes and react well in advance of their competitors. This illustrates:
a. the customer-linking capability of market-driven firms.
b. the value proposition of market-driven firms.
c. the market-sensing capability of market-driven firms.
d. the value of using direct channels of distribution in the business market.
e. both (b) and (c).

Question 2

One way of understanding structured data is as filling rows of data on a spreadsheet.
a. True
b. False
Indicate whether the statement is true or false