According to the ____, a marketing communication such as an ad ...

[leilurhhh]

According to the ____, a marketing communication such as an ad discouraging consumers from drinking and driving, that depicts a fatal consequence of the behavior may be ineffective at changing consumers' attitudes or behavior.
 a. Cognitive Response Theory
  b. Theory of Reasoned Action
  c. Theory of Planned Behavior
  d. Terror Management Theory
  e. Elaboration Likelihood Model

Question 2

The classic model for outlining promotional goals is the AIDA model. What does AIDA stand for?
 a. Accept, Involve, Develop, Attention
 b. Amass, Involve, Desire, Attitude
 c. Attention, Interest, Desire, Action
 d. Attitude, Interest, Develop, Attention
 e. Attention, Initiate, Desire, Action

[Pariscourtney]

Answer to Question 1

D

Answer to Question 2

c