The principle that the more specific the attitude is to the behavior of interest, such as buying a new car, the more likely the attitude will be related to the behavior incorporated in the TORA model, is known as
a. behavioral consistency.
b. attitudinal consistency.
c. affective-cognitive linkage.
d. attitude specificity.
e. behavioral attitude theory.
Question 2
With respect to conducting a situation analysis, what does the phrase Analysis alone is not a solution mean?
a. Analysis must be combined with results to be most effective.
b. Analysis must be backed up by sufficient financial resources.
c. Analysis cannot be continued indefinitely; it must end at some point.
d. Firms must analyze information; but action is the key to effective planning.
e. Analysis must be combined with managerial intuition and judgment.
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