According to ____, attitudes are based on beliefs and the evaluation of these beliefs.
a. Weber's theory
b. the expectancy-value model
c. the theory of reasoned action
d. the cognitive response model
e. the affective cognition theory
Question 2
In what way does having a code of conduct assist a firm in its efforts to enhance marketing ethics?
a. A code of conduct helps employees deal with ethical dilemmas by prescribing or limiting specific activities.
b. A code of conduct resolves all ethical dilemmas for employees and the firm.
c. A code of conduct is somewhat vague on potential punishments for ethical violations so employees will experience greater fear of what may happen if they engage in unethical behaviors.
d. A code of conduct is just a tool of communication to teach employees what is right and wrong with respect to marketing behaviors.
e. All of the above are examples of how a code of conduct can assist a firm.
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