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Author Question: According to ____, attitudes are based on beliefs and the evaluation of these beliefs. a. Weber's ... (Read 181 times)

cnetterville

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on: Jun 28, 2018
According to ____, attitudes are based on beliefs and the evaluation of these beliefs.
 a. Weber's theory
  b. the expectancy-value model
  c. the theory of reasoned action
  d. the cognitive response model
  e. the affective cognition theory

Question 2

In what way does having a code of conduct assist a firm in its efforts to enhance marketing ethics?
 a. A code of conduct helps employees deal with ethical dilemmas by prescribing or limiting specific activities.
 b. A code of conduct resolves all ethical dilemmas for employees and the firm.
 c. A code of conduct is somewhat vague on potential punishments for ethical violations so employees will experience greater fear of what may happen if they engage in unethical behaviors.
 d. A code of conduct is just a tool of communication to teach employees what is right and wrong with respect to marketing behaviors.
 e. All of the above are examples of how a code of conduct can assist a firm.


bhavsar

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

a


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