For cognitive responses, counter arguments and ____ will result ...

[darbym82]

For cognitive responses, counter arguments and ____ will result in negative attitudes.
 a. heuristic affect
  b. source derogations
  c. peripheral affect
  d. systemic affect
  e. unstable cognitions

Question 2

A firm's competitive advantages cannot be fully realized unless:
 a. competitors take them seriously.
 b. target customers see the advantages as valuable.
 c. the government loosens its restrictions on the firm or industry.
 d. the firm's employees truly believe in the advantages.
 e. the firm has the financial resources to make them happen.

[wergv]

Answer to Question 1

B

Answer to Question 2

b