Author Question: Which of the following is NOT a useful means of assessing the accuracy of secondary data? a. The ... (Read 106 times)

B · **on:** Jun 28, 2018

Which of the following is NOT a useful means of assessing the accuracy of secondary data?
a. The cost of the data.
b. The source of the data.
c. The sponsor of the research.
d. The data collection methods.
e. The presentation of the data.

Question 2

Research indicates that ad messages with information about product function can provoke thinking about the product and stimulate positive product attitudes.

Indicate whether the statement is true or false