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Author Question: The firm's increased research orientation and enhanced upward communication will assist the firm in ... (Read 238 times)

RODY.ELKHALIL

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on: Jun 28, 2018
The firm's increased research orientation and enhanced upward communication will assist the firm in decreasing the knowledge gap.
 
 Indicate whether the statement is true or false

Question 2

Once a problem has been carefully defined, research projects should begin with:
 a. A careful search for a marketing research agency.
  b. A comprehensive primary data collection effort.
  c. A careful search for existing secondary data.
  d. All of the above are correct.
  e. None of the above are correct.


adf223

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

c


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