Author Question: Secondary data can exist: a. Inside the organization only. b. Outside the organization only. c. ... (Read 73 times)

CORALGRILL2014 · **on:** Jun 28, 2018

Secondary data can exist:
a. Inside the organization only.
b. Outside the organization only.
c. Inside or outside the organization.
d. From government agencies only, such as the Census Bureau.
e. None of the above are correct.

Question 2

If marketers of furniture categorize their brand as a recliner, but Austin wants a sofa, he may not think of this brand to suit his needs because
a. it is categorized in such a way that it will be not part of his consideration and choice.
b. it is categorized in such a way that the scheme is too elaborate.
c. it is categorized in such a way that he would not be satisfying to Buddy.
d. the categorization makes it difficult for Buddy to comprehend.
e. Buddy has not developed a category for this brand.