Interference refers to when the
a. radio waves prevent the consumer from receiving marketing stimuli.
b. static impedes the message the consumer encodes.
c. consumer elaborates a schema using nonverbal stimuli.
d. strength of a memory deteriorates over time because of other memories.
e. consumer extends associations that were linked to the brand.
Question 2
Information transfer and representation are primary roles that boundary-spanning personnel fulfill.
Indicate whether the statement is true or false
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