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Author Question: Brawny paper towels introduced a Brawny Man who is the epitome of the strong, sensitive, caring, ... (Read 120 times)

nummyann

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on: Jun 28, 2018
Brawny paper towels introduced a Brawny Man who is the epitome of the strong, sensitive, caring, gentle, thoughtful man. Through this character, Brawny is trying to establish a(n)
 a. cognitive schema.
  b. brand personality.
  c. affect-driven schema.
  d. brand extension.
  e. brand cognition.

Question 2

The typical patient representative whose job is to obtain and process insurance information would be considered:
 a. type 1 staff.
 b. type 2 staff.
 c. type 3 staff.
 d. type 4 staff.


sabina576

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

a


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