____ is information we have already learned and stored in memory.
a. Knowledge structure
b. Knowledge content
c. Elaboration
d. Categorization
e. Cognitive attention
Question 2
Which of the following is not a product consideration?
a. Compared to the goods sector, there tend to be many different names for price in the service sector.
b. Consumers are less able to stockpile services by taking advantage of discount prices.
c. Product-line pricing tends to be more complicated.
d. Price discrimination is a viable practice to manage demand and supply challenges.
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