The best way of avoiding the trap of researching the wrong problem is to:
a. Research all possible problems.
b. Define the research problem broadly.
c. Delay research until the problem is properly defined.
d. All of the above are correct.
e. None of the above are correct.
Question 2
Marketers might not want consumers to notice that the size of their candy bar has shrunk again. This is an example of when marketers do not want a(n)
a. subliminal perception to be exceeded.
b. cognitive barrier to be crossed.
c. absolute affect to be aroused.
d. differential threshold to be crossed.
e. minimal cognition to be elicited.
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