The Taco Hacienda chain of fast food restaurants has clearly defined the decision problem it will address in a
marketing research project. As it prepares for the data collection phase of the project, a good first place to look for
data might be:
a. From a primary data collection initiative, such as a customer survey.
b. From an external source, such as the Fast Food Franchise Association.
c. From the corporate Decision Support System.
d. All of these are appropriate places to begin the data collection effort.
e. None of these are appropriate places to begin the data collection effort.
Question 2
The process by which a stimulus loses its attention-getting abilities by virtue of its familiarity is known as
a. habituation.
b. familiarization.
c. neural training.
d. neural rigidity.
e. stimulus familiarization.
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Greek food