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Author Question: A commercial depicting the Canadian Rockies in the backdrop behind a 4-wheel-drive vehicle can be ... (Read 78 times)

penguins

  • Hero Member
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  • Posts: 903
on: Jun 28, 2018
A commercial depicting the Canadian Rockies in the backdrop behind a 4-wheel-drive vehicle can be thought of as an example of
 a. the use of humor in advertising.
  b. an infomercial.
  c. cognitive appeal.
  d. shock appeal.
  e. the use of attractive visuals in advertising.

Question 2

Marketing researchers must make many decisions over the course of a single research project, and throughout the
  process consider the ethics involved in the choices they make. Ethics are the _______ that govern the way an
  individual or a group conducts it activities:
 a. Moral principles and values
  b. Established rules
  c. Traditional beliefs
  d. Accepted practices
  e. Approved methods


livaneabi

  • Sr. Member
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  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

a


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