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Author Question: Consumers with a(n) ____ have been found to be very involved in shopping and highly involved in ... (Read 109 times)

student77

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on: Jun 28, 2018
Consumers with a(n) ____ have been found to be very involved in shopping and highly involved in seeking information about brands.
 a. high need for cognition
  b. high optimum stimulation level
  c. low need cognition
  d. low need for conation
  e. affectively oriented personality

Question 2

The Townsquare Tattler, gossip tabloid, has decided to do some market research to help it sell more advertising.
  What should it seek to learn through its research?
 a. Which of its stories are most popular.
  b. The demographic profile of its audience.
  c. How much readers are willing to pay for an issue.
  d. The size of its total readership.
  e. Both B and D.


deja

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


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