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Author Question: Consumers with a(n) ____ are likely to be highly involved in activities like reading, solving ... (Read 159 times)

cnetterville

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on: Jun 28, 2018
Consumers with a(n) ____ are likely to be highly involved in activities like reading, solving puzzles, and playing games that are mentally taxing.
 a. high need for cognition
  b. high optimum stimulation level
  c. low need for cognition
  d. low need for conation
  e. affectively oriented personality

Question 2

Which of the following contributed most to the growth of marketing research?
 a. Firms were producing too many unpopular products that no one wanted to buy.
  b. Firms were experiencing stiff competition from foreign manufacturers.
  c. Firms had to gauge market needs because they could no longer sell all they could produce.
  d. Advertising agencies learned they could earn more client fees by doing marketing research.
  e. Increased government regulation made marketing research a necessity.


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underwood14

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

c


cnetterville

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Reply #2 on: Jun 28, 2018
Thank you


underwood14

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Reply #3 on: Jun 28, 2018
No problemo


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