Bill loved hang gliding. He enjoyed going out by himself to enjoy ...

[bucstennis@aim.com]

Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of hanging in midair. This is best thought of as a ____ need.
 a. social
  b. functional
  c. nonsocial
  d. symbolic
  e. hedonic

Question 2

________ marketing research focuses on the short- or long-term decisions that the firm must make with respect to
  the elements of the marketing mix.
 a. Planning
  b. Decision making
  c. Problem solving
  d. Performance monitoring
  e. Control

[covalentbond]

Answer to Question 1

E

Answer to Question 2

c