Disposable cameras were a flop at first. Consumers doubted that they could take good pictures. When disposable cameras were repositioned for those who forgot their camera on vacation or for those who do not want to ruin their expensive camera on the beach or slopes sales increased. This could be best thought of as a successful example of marketers understanding
a. how consumers dispose of cameras.
b. why consumers acquire cameras.
c. media marketing techniques.
d. the limits of disposable optical engineering.
e. the information search process.
Question 2
All of the following are ways of acquiring an offering except
a. buying.
b. borrowing.
c. finding.
d. dispensing.
e. bartering.
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