This topic contains a solution. Click here to go to the answer

Author Question: Discuss the primary marketing challenge associated with heterogeneity and the possible solutions to ... (Read 88 times)

bcretired

  • Hero Member
  • *****
  • Posts: 525
Discuss the primary marketing challenge associated with heterogeneity and the possible solutions to address this issue.

Question 2

In the context of a buyer-seller relationship, which of the following statements is true of trust?
 A) The salesperson defines it in the relationship.
  B) It was more important in traditional selling than it is in today's relationship selling.
  C) A salesperson has to determine what it means to each of his or her buyers.
  D) It is earned when a salesperson believes a customer will make a purchase.
  E) It is the extent of a salesperson's confidence in a buyer's integrity.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

raenoj

  • Sr. Member
  • ****
  • Posts: 340
Answer to Question 1

The primary marketing challenge associated with heterogeneity is that service standardization and quality control are difficult to achieve.
Possible solutions to address this issue are as follows:




Pursue a standardization strategy:

 Extensively train providers so as to reduce variability.

 Replace human labor with machines.

 
Pursue a customization strategy.

The tradeoffs associated with customer preferences with standardization and customization include price, speed of delivery, and consistency of performance.

Answer to Question 2

C




bcretired

  • Member
  • Posts: 525
Reply 2 on: Jun 28, 2018
Wow, this really help


Joy Chen

  • Member
  • Posts: 354
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

For a complete list of videos, visit our video library