Author Question: Discuss the marketing challenges associated with inseparability and the possible solutions to ... (Read 64 times)

mrsjacobs44 · **on:** Jun 28, 2018

Discuss the marketing challenges associated with inseparability and the possible solutions to address these challenges.

Question 2

Salespeople are exposed to lesser ethical pressures than individuals in many other occupations.

Indicate whether the statement is true or false

mammy1697 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

The marketing challenges associated with inseparability include the following:
The service provider is physically connected to the service.
The customer is involved in the production process.
Other customers are sharing the service experience.
Centralized mass production of services is difficult.
Suggested solutions to minimize the impacts of inseparability include:

the careful selection and thorough training of public contact personnel.
the management of customers to enhance their service experience.

the use of multi-site locations to overcome the difficulties associated with centralized mass production.

Answer to Question 2

False