Which of the following statements pertaining to heterogeneity is false?
A) It is almost impossible for a service operation to achieve 100 perfect quality on an ongoing basis.
B) Standardization and quality control are difficult to achieve.
C) Customers always prefer customized services over standardized services.
D) Customized services are generally more expensive than standardized services.
E) It is easier to customize services than goods.
Question 2
_________ are salespeople who are constantly involved with either new products, new customers, or both. Their task requires creative selling and the ability to counter the resistance to change that will likely be present in prospective customers.
Fill in the blank(s) with correct word
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