Author Question: Describe the four areas of improvement in which a company can achieve ... (Read 29 times)

roselinechinyere27m · **on:** Jun 28, 2018

Describe the four areas of improvement in which a company can achieve sustainability.

Question 2

Richa, a sales manager at TM Resources, needs to find new markets in which to sell her company's products. Richa assigns her team of salespeople the task of finding out the location of existing customers and prospects, the products they buy, why they buy, and what influences their purchasing decision. This scenario indicates that the team is currently involved in _____.
A) assessment and evaluation
B) setting goals and objectives
C) account classification
D) territory analysis
E) development and implementation

jrpg123456 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Eco-efficiency focuses on the concept of the double dividend. Companies that attempt to reduce wastes and inefficiencies within the system see positive results both financially and environmentally.

Environmental cost leadership involves developing a radical innovation that will allow the company to be more environmentally friendly while maintaining cost competitiveness.

Beyond compliance leadership involves companies wanting to increase their sustainability efforts, but also wanting these efforts to be acknowledged by the public. These companies often spend money on environmental certifications, such as LEEDS building certifications. The first-movers in an industry in this case have the greatest advantage. Those who take the first initiative are seen as innovative, while the rest of the companies within the industry are forced to follow suit.

Eco-branding strategies focus on the use of marketing differentiation based on the environmental attributes (e.g., organic, vegan, or fair-trade status) of products. There are three basic prerequisites that often exist for firms to successfully execute this approach: consumers must be willing to pay for the costs of ecological differentiation; reliable information about product's environmental performance must be readily available to the consumer; and the differentiation must be difficult to imitate by competitors.

Answer to Question 2

D