A cargo shipper switches from rail carrier to air transportation. ...

[lak]

A cargo shipper switches from rail carrier to air transportation. This is an example of a _____ defector.
 A) price
  B) product
  C) service
  D) market
  E) technological

Question 2

There are two types of monetary costs involved in the purchase of any product: transactional costs and life-cycle costs. Which of the following best exemplifies a life-cycle cost in the purchase of an automobile?
 A) the actual purchase price
  B) state or local taxes
  C) anticipated repair expenses
  D) registration fees
  E) title fees

[carolinefletcherr]

Answer to Question 1

E

Answer to Question 2

C