All of the following are customer-directed benefits associated ...

[frankwu]

All of the following are customer-directed benefits associated with unconditional guarantees except:
 A) guarantees that are invoked provide a measurable means of tracking poor service.
  B) customers perceive they are getting a better value.
  C) the perceived risk associated with the purchase is lower.
  D) the consumer perceives the firm to be more reliable.
  E) the guarantee helps consumers decide when comparing competing alternatives.

Question 2

The PTL Corporation provides long-distance telephone services to consumer and business markets. The company recently initiated a marketing strategy designed to promote customer knowledge and educate customers about the company and its products. The strategy is also designed to prospect for new customers. At what stage of the customer relationship development process does PTL find itself?
 A) repeat purchase
  B) community
  C) awareness
  D) advocacy
  E) client

[yasmin]

Answer to Question 1

A

Answer to Question 2

C