What factors should be considered before a firm allocates ...

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What factors should be considered before a firm allocates resources towards improving its customer satisfaction ratings?

Question 2

__________ are factual descriptors of the product and its characteristics.
 A) product benefits
  B) product advantages
  C) product features
  D) brand marks
  E) brand descriptions

[kjo;oj]

Answer to Question 1

Investing in customer satisfaction improvements is contingent upon the amount of investment required, the number of time periods required to recoup the investment, the opportunity costs associated with the funds, the impact of customer satisfaction improvements on the bottom line, and competing firms' satisfaction levels.

Answer to Question 2

C

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Gracias!

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TYSM