Discuss the benefits of customer satisfaction ...

[iveyjurea]

Discuss the benefits of customer satisfaction surveys.

Question 2

What do escalator and aspirin have in common?
 A) They were once generic brands.
  B) They are both private-label brands.
  C) They are protected by copyright.
  D) Their brands did not sufficiently explain their benefits.
  E) Their brand names were not sufficiently protected.

[ryansturges]

Answer to Question 1

In and of themselves, customer satisfaction surveys provide several worthwhile benefits such as: (1 ) provides a formal means of customer feedback; (2 ) conveys the message to customers that the firm values customer input; (3 ) identifies existing and potential problems; (4 ) provides a means of evaluating employee performance; (5 ) results may be used in the firm's advertising; and (6 ) the surveys provide a means for comparison among competing firms.

Answer to Question 2

E

[iveyjurea]

Thank you

[ryansturges]

Happy to help you