Author Question: Naomi's children are giving her a week at a spa for her seventieth birthday. Their expectations of ... (Read 69 times)

jenna1 · **on:** Jun 28, 2018

Naomi's children are giving her a week at a spa for her seventieth birthday. Their expectations of the services the spa will provide are much higher because they are selecting the spa for their mother's approval rather than for their own use. This is an example of a(n) ____ expectations.
A) derived
B) self-perceived
C) explicit service
D) enduring service
E) transitory service

Question 2

What is a major risk of family branding?
A) Overextension
B) Brand ambiguity
C) Improper positioning
D) Lack of differentiation
E) Low brand loyalty