Author Question: April, a salesperson, is preparing to present her company's new automatic air conditioner to a ... (Read 42 times)

Starlight · **on:** Jun 28, 2018

April, a salesperson, is preparing to present her company's new automatic air conditioner to a buying group. She says, If the temperature of a room gets too cold or too warm, the air conditioner will automatically adjust its settings and bring the temperature back to the desired state. In this scenario, April has used a(n) _____ to support her presentation.
A) testimonial
B) analogy
C) anecdote
D) example
E) comparison

Question 2

The major forms of marketing control are:
A) control over the efficient allocation of marketing effort.
B) the comparison of planned and actual performance.
C) both control over the efficient allocation of marketing effort and the comparison of planned and actual performance.
D) None of the answer choices.