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Author Question: A useful metaphor for the service encounter is that of a(n): A) theatrical drama. B) medical ... (Read 138 times)

luvbio

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on: Jun 28, 2018
A useful metaphor for the service encounter is that of a(n):
 A) theatrical drama.
  B) medical practice.
  C) college admission.
  D) amusement park.
  E) fencing duel.

Question 2

Despite conventional thinking, __________ accounts for the bulk of promotional spending in many firms. This is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers.
 A) personal selling
  B) advertising
  C) public relations
  D) sales promotion
  E) publicity


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momtoalll

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

D


luvbio

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Reply #2 on: Jun 28, 2018
Thank you


momtoalll

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Reply #3 on: Jun 28, 2018
No problemo


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