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Author Question: Cognitive responses to the firm's servicescape include all of the following except: A) beliefs or ... (Read 73 times)

Destiiny22

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on: Jun 28, 2018
Cognitive responses to the firm's servicescape include all of the following except:
 A) beliefs or opinions.
  B) categorization.
  C) the inference of symbolic meaning.
  D) feelings of contentedness or anxiety.
  E) beliefs or opinions, and feelings of contentedness or anxiety.

Question 2

Which of the following is a type of individualized segmentation?
 A) Differentiated marketing
  B) Niche marketing
  C) Mass marketing
  D) Permission marketing
  E) Multisegment marketing


vkodali

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

D


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