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Author Question: The component of the SOR model that describes the recipient of the set of stimuli in the service ... (Read 218 times)

mspears3

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The component of the SOR model that describes the recipient of the set of stimuli in the service encounter is:
 A) stimulus receiver.
  B) organism.
  C) organizations.
  D) responder.
  E) stimuli receptor.

Question 2

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?
 A) psychographic segmentation
  B) demographic segmentation
  C) benefit segmentation
  D) behavioral segmentation
  E) lifestyle segmentation



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leeeep

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Answer to Question 1

B

Answer to Question 2

B




leeeep

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