Author Question: Discuss the special challenges of professional service providers.[br][br][b][color=#7BCCB5]Question ... (Read 69 times)

MirandaLo · **on:** Jun 28, 2018

Discuss the special challenges of professional service providers.

Question 2

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.
A) brand set
B) purchase set
C) evoked set
D) target group
E) shopping list

duy1981999 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

The special challenges encountered by professional service providers relate to third-party accountability, client uncertainty, the need for experience, limited differentiability, managing consumers in pursuit of maintaining quality control, turning doers into sellers, allocating the professional's time between marketing and operations, tendencies to be reactive rather than proactive, the unknown effects of advertising, and the limited marketing knowledge base possessed by professional providers.

Answer to Question 2

C