The ____ refer(s) to printed materials through which the ...

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The ____ refer(s) to printed materials through which the professional image of the firm can be consistently transmitted, including firm brochures, letterhead, envelopes, and business cards.
 A) sales promotions
  B) public relations
  C) visual pathway
  D) publicity
  E) encoding

Question 2

Firms specializing in operational excellence excel at basic research/rapid research interpretation as a core competency.
 
 Indicate whether the statement is true or false

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Answer to Question 1

C

Answer to Question 2

False