Author Question: Which of the following is true of concrete expressions? A) They provide the receiver with greater ... (Read 51 times)

shofmannx20 · **on:** Jun 28, 2018

Which of the following is true of concrete expressions?
A) They provide the receiver with greater information.
B) They convey a broad and general understanding of the information.
C) They are more memorable than pictures.
D) They are more likely to be misunderstood than abstract expressions.
E) They force the receiver to focus on the sender rather than the message.

Question 2

Horizontal publications are more effective for business marketers when:
A) their product has applications in only a few industries.
B) many industries are potential users
C) well-defined functions are the principal buying influencers.
D) All of the answer choices.
E) both many industries are potential users and well-defined functions are the principal buying influencers.