Author Question: Word-of-mouth communication networks are particularly important for service firms because: A) ... (Read 45 times)

sam.t96 · **on:** Jun 28, 2018

Word-of-mouth communication networks are particularly important for service firms because:
A) service customers tend to rely more on personal than nonpersonal sources of information.
B) service firms only offer one brand of service.
C) service firms can seldom afford to pay for promotional efforts.
D) the inseparability of service performance.
E) service customers tend to rely more on nonpersonal than personal sources of information.

Question 2

In 2009 General Motors had numerous internal weaknesses. However, there were still many external opportunities available for the company to pursue. Which of the following strategy direction is appropriate for this scenario?
A) Turnaround
B) Defensive
C) Diversification
D) Passive
E) Aggressive