Author Question: The purpose of trust-based sales communication is: A) to allow the salesperson to dominate and ... (Read 37 times)

mspears3 · **on:** Jun 28, 2018

The purpose of trust-based sales communication is:
A) to allow the salesperson to dominate and control a selling conversation.
B) to seek the buyer's commitment.
C) to get an order from the buyer.
D) to reach an understanding between the buyer and the seller.
E) to achieve an agreement between the buyer and the seller.

Question 2

Concerning business-to-business advertising media, _____ publications are directed at a specific industry and may be read by everyone from foreman to company president.
A) common
B) specialty
C) horizontal
D) vertical
E) target