Discuss satisfaction-based, relationship, and efficiency ...

[jrubin]

Discuss satisfaction-based, relationship, and efficiency approaches to pricing.

Question 2

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:
 A) see opportunities and threats as being the same thing.
  B) confuse weaknesses with threats.
  C) see strengths as the only meaningful issue in a SWOT analysis.
  D) confuse strengths with opportunities.
  E) list their marketing options or strategies as opportunities.

[kiamars2010]

Answer to Question 1

The primary goal of satisfaction-based pricing is to reduce the amount of perceived risk associated with the purchase and appeal to target markets that value certainty. Satisfaction-based pricing can be achieved through guarantees, benefit-driven pricing, and flat-rate pricing. Relationship pricing enhances the firm's relationship with its targeted consumers through long-term contracts and price bundling strategies. Efficiency pricing appeals to economically minded consumers by delivering the best and most cost-effective service for the price.

Answer to Question 2

E

[jrubin]

Thank you

[kiamars2010]

No problemo