Total customer value consists of all of the following components except _____ value.
A) product
B) service
C) image
D) time
E) personnel
Question 2
In the 5W model of customer analysis, what is the primary emphasis of the What question?
A) Assessing how customers consume and dispose of products.
B) Determining the relevant characteristics that define markets.
C) Assessing how purchases vary across different distribution outlets.
D) Identifying the basic need-satisfying benefits provided by the firm's products.
E) Identifying the situational influences that affect the customer buying process.
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Agricultural Land as a Fraction of Total Wealth in the United Kingdom