Author Question: Divesting an operation of different services and concentrating on providing only one or a few ... (Read 19 times)

MirandaLo · **on:** Jun 28, 2018

Divesting an operation of different services and concentrating on providing only one or a few services in order to pursue a specialization position strategy is called:
A) increasing divergence.
B) reducing divergence.
C) increasing complexity.
D) unbundling the service.
E) divesting concentration.

Question 2

A marketer for Whole Foods compares sales during a certain time period to performance standards in the marketing plan. This process is known as marketing implementation.

Indicate whether the statement is true or false