Allied Co, a technological firm, requires new data servers. Based on the specifications provided by its engineers, Allied Co has acquired tenders-from several different companies-for the required number of servers. Now, the company should begin:
A) evaluating proposals from server providers.
B) acquiring proposals from server manufacturers.
C) purchasing new machines.
D) evaluating performance of the new servers compared to the old ones.
E) searching for server manufacturers.
Question 2
The buyer's price sensitivity increases to the degree that:
A) buyers can switch from one supplier to another without incurring additional costs.
B) organizational buyers can easily shop around and assess the relative performance and price of alternatives.
C) the product represents one for which it is difficult to make price comparisons.
D) all of the answer choices.
E) both buyers can switch from one supplier to another without incurring additional costs and organizational buyers can easily shop around and assess the relative performance and price of alternatives.
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