Allen and Spade, a firearms manufacturer, has received a new order for customized hand guns. The company understands that the production of this order will require a new set of machinery. With the help of its engineers, the company has figured out the specifications of the machinery required. Now, the company should begin:
A) evaluating the performance of the new machines compared to the old ones.
B) searching for machine manufacturers.
C) evaluating proposals from machinery providers.
D) acquiring proposals from machine manufacturers.
E) purchasing new machines.
Question 2
Since higher costs are incurred in providing higher levels of performance on one or more of the attributes, the strategists should assess the:
A) relative importance of the attributes to different market segments.
B) strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
C) costs associated with the experience effect.
D) both relative importance of the attributes to different market segments and strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
E) both strength of the firm's offering on each of the importance attributes vis-a-vis competitors and costs associated with the experience effect.
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