Author Question: Consumers of services tend to rely on personal sources of information more than nonpersonal sources ... (Read 306 times)

tsand2 · **on:** Jun 28, 2018

Consumers of services tend to rely on personal sources of information more than nonpersonal sources for all of the following reasons except:
A) many service providers are small and lack the resources or expertise to use nonpersonal sources.
B) opinion leaders play an important role in the purchase of services.
C) due to intangibility, mass media are more effective in communicating the qualities of a service than personal sources.
D) the use of personal sources reduces the risk associated with the purchase.
E) professional restrictions may limit the use of nonpersonal sources of information in some service sectors.

Question 2

The how of marketing planning is known as marketing implementation.

Indicate whether the statement is true or false