Author Question: The switching costs associated with the time it takes simply thinking about making a change in ... (Read 118 times)

hbsimmons88 · **on:** Jun 28, 2018

The switching costs associated with the time it takes simply thinking about making a change in service providers are called _____ costs.
A) emotional
B) cognitive
C) learning
D) performance
E) customer habit

Question 2

Competitive advantages are critical because they set the tone of the entire marketing program.

Indicate whether the statement is true or false