The switching costs associated with the time it takes simply ...

[hbsimmons88]

The switching costs associated with the time it takes simply thinking about making a change in service providers are called _____ costs.
 A) emotional
  B) cognitive
  C) learning
  D) performance
  E) customer habit

Question 2

Competitive advantages are critical because they set the tone of the entire marketing program.
 
 Indicate whether the statement is true or false

[chinwesucks]

Answer to Question 1

B

Answer to Question 2

True

[hbsimmons88]

Thanks for the timely response, appreciate it

[rleezy04]

TYSM