Author Question: During which stage of the consumer decision process do acquisition, production, and consumption ... (Read 151 times)

ts19998 · **on:** Jun 28, 2018

During which stage of the consumer decision process do acquisition, production, and consumption become an entangled process?
A) the prepurchase stage
B) the consumption stage
C) the postpurchase stage
D) the information search stage
E) the problem awareness stage

Question 2

The text discusses seven challenges and opportunities associated with marketing in today's economy. Identify these issues and discuss how they are related. What is the common thread that ties all seven issues together?

cclemon1 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

B

Answer to Question 2

The seven issues are:

1. Power Shift to Customers
2. Massive Increase in Product Selection
3. Audience and Media Fragmentation
4. Changing Value Propositions
5. Shifting Demand Patterns
6. Privacy, Security, and Ethical Concerns
7. Unclear Legal Jurisdiction

The common thread that ties these issues together is the increase in information and choices made available by the Internet.