Industrial products that are complex, unique and made to order are more frequently sold through:
A) direct channels.
B) indirect channels.
C) manufacturers' representatives.
D) industrial distributors.
E) merchant wholesalers.
Question 2
In specifying channel alternatives, which of the following issues is(are) involved?
A) determining the levels to be included in the channel
B) determining the number of channel intermediaries at each level of the channel
C) determining the types of intermediaries to employ
D) all of the answer choices
E) both determining the levels to be included in the channel and determining the number of channel intermediaries at each level of the channel.
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