Rapid product development offers a number of competitive advantages. Research indicates that the _____ strategy increased the speed of product development for products that had predictable designs and that were targeted for stable and mature markets.
A) induced
B) experiential
C) autonomous
D) compressed
E) funnel
Question 2
Lead users are characterized as important sources of new product ideas because they:
A) have needs that will be general in the marketplace in the future.
B) represent influential buying organizations.
C) are consistent early adopters of new technologies.
D) all of the answer choices
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